An Elf's Story: The Elf on the Shelf 3D 2011

Nothing special about this movie and perhaps it is a marketing gimmick, but so what? My 3 and 5 year old kids love it. They ask to see it over and over, and that's what I base my rating on. No need to over analyze this one. It's cute to see the kids wake up every morning and search for the elf. After that, they want to see this short movie. I appreciate the fact that it's a short movie for the fact that small kids generally have a short attention span. Kids shouldn't really spend too much time watching TV anyway. All in all, I think it's a cute movie perfect for young kids. Not sure why this got so many low ratings; surely the kids watching it are not the ones rating it on here. I rated it 9/10 for young audiences.